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If you’re a freelancer, solopreneur, or small business owner, the words “tax season” can inspire fear and dread. We get it: taxes can feel like a labyrinth of numbers, forms, and rules when you first get started. But if you’re diligent about expense tracking, tax...
Whether you're a writer, a designer, a developer, or other independent professional, you’ll likely have to spend money on things related to your business (think: software, office supplies, licenses and certifications, computer accessories, etc.). Investing in your...
Social media platforms constantly change their algorithms and features to align with the latest engagement behavior. Like any good marketing strategy, keeping up with shifting trends maximizes usage, improves audience retention, and maintains relevance. However,...
If you’re a freelancer, solopreneur, or small business owner, social media is an essential tool for networking, marketing, and building your personal brand. That said, managing multiple social media accounts can be a full-time job in and of itself. But it doesn’t have...
ChatGPT integration, built-in email tools, proposals, and new templates coming in hot We’re so excited to share the latest new features cooked up by our amazing product team. Here’s all the newness for your business toolkit. ChatGPT Integration You’re already saving...
Whether you’re just dipping your toes into content marketing or you already have a well-oiled content machine, it’s important to continually measure the performance of your content to see what’s working and what might need a glow-up. In this blog post, you’ll learn...
Tax season is in full swing, with the first filing deadline already come and gone (January 16, for all you quarterly filers). You're no doubt gathering the forms, receipts, and other paperwork needed to get your tax refund. But don't forget to stay vigilant about...
See what your competitors are up to and set yourself apart. Keeping tabs on your competition isn't just smart—it's a game-changer for your content marketing strategy! Diving into what your rivals are chatting about, where they're hanging out online, and how often...
Gmail and Yahoo are making big changes to their bulk email sender guidelines to help protect recipients from receiving malicious and unwanted messages. Great news if you have a Gmail or Yahoo email account! But for any individual or business that sends bulk emails,...
Marketing emails are subject to certain compliance rules designed to prevent recipients from receiving malicious and unwanted messages; they also protect consumers' privacy. These rules also help legitimate emails get to their intended recipients, which is a win for...
Developing user personas for your target audience helps ensure your content is tailored and relevant for maximum impact. As a freelancer or small business owner, understanding your Ideal Customer Profile (ICP) or user persona is like having a roadmap to your...
TikToks and Reels and emails, oh my! In this era of digital oversaturation, going back to the basics can be your best strategy for cutting through the noise. Enter Multimedia Messaging Service (MMS) and Short Message Service (SMS). Much more than old-school texting...